Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales.
If you want to win at local search engine optimization (SEO), but you don’t want to depend on content marketing, you can do that! There are other techniques you can use to succeed. For instance, you could switch your focus towards usability and building a community.