Smart business owners know how important search engine optimization (SEO) is for their company’s websites. SEO, when done effectively, will help to increase a website’s visibility on the search engines.
SEO
In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).
Both have their positives and negatives, but is one better than the other?
With online marketing, there’s a debate raging among experts over which strategy is best to grow your business.
Would SEO or social media marketing be the better option?
Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.
Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.
There are plenty of things you can do to get higher search engine rankings, from page optimization on your website to keyword research, building backlinks, and more.
Even though the search engine algorithms which determine rankings change often, there are still tried and true SEO methods that are proven to help you rise higher in the rankings throughout these changes.
Despite what you may have seen online and from various experts in the field, it is certainly possible to rank your website without backlinks.
